Speed Turtle: A Gentle Habit Tracker for Sustainable Progress
Redesigning the visual experience to make habit tracking supportive, warm, and non-intimidating.
Role
Visual Designer, UI Designer
Platform
Mobile
Duration
3 weeks
Background
SpeedTurtle is a habit-tracking app designed to encourage slow, steady progress rather than strict perfection. The goal was to help users build positive routines and community support without feeling pressured or overwhelmed.
Challenges
Overwhelming Visual Clutter
Existing UI felt busy and unapproachable, discouraging new users from getting started.
Complex Habit Setup
Multi-step, text-heavy onboarding made it difficult for users to start new habits confidently
Low Emotional Connection
A generic, cold visual language failed to motivate users to stay consistent.
Solution
Simplified Onboarding
A clean 3-step flow with quick-start habit templates helped reduce friction and encourage immediate action.
Calm, Approachable Brand Feel
Visual choices reinforced emotional safety, encouraging long-term use and habit-building without guilt.
Supportive Progress Tracking
Redesigned dashboards highlighted small wins and gentle visuals instead of harsh streak counters.
Phase 2. User Flow Design & Prototyping
Mapped key flows like creating habits and checking progress to inform mockups. As a junior designer, I focused on screen-level UX clarity rather than full interactive prototypes.
Phase 3. Visual Design
Developed a soft, encouraging visual system using burnt orange, graphite, peach pink, and chalk white. Roboto typefaces, friendly icons, and visuals created a energetic and motivating experience.
Creating a Habit
Focused on reducing friction during habit setup with a minimal 3-step onboarding. Introduced quick-start templates to help users avoid decision fatigue and start immediately. Visual elements like icon-based selections and progress bars make the process feel approachable and encouraging.
Progress report & Community
Redesigned the progress and community page (Townhall) to focus on positive reinforcement and shared celebration.
The updated design showcases individual achievements — like task completions and monthly goals — in colorful, framed cards with congratulatory messages, encouraging social engagement through likes and comments.
Impact & Reflections
I submitted the visual design and high-fidelity UI mockups for stakeholder feedback and further development. As my first major project as a junior UX and visual designer, this experience helped me deeply understand the balance between emotional design and usability.
I learned to prioritize simplicity and create interfaces that feel safe, encouraging, and genuinely motivating.
If I revisit this project in the future, I would focus on improving accessibility, run usability testing with real users, and iterate based on direct feedback to ensure the design is inclusive and truly supportive for all.
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